Collectively, the world"s billions of poor people have immense untapped buying power. Prahalad"s global bestseller shows why companies can"t afford to ignore "Bottom of the Pyramid" (BOP) markets. Now availab
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CK Prahalad 其他作品
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits (Wharton School Publishing Paperbacks) (Paperback)
The Fortune at the Bottom of the Pyramid: Eradicating
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