- 定價64.00元
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8
折優惠：HK$51.2
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Introduction to the Hospitality Industry, 8/e
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沒有庫存
訂購需時10-14天
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9780470399163 | |
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Clayton W. Barrows, Tom Powers | |
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桂魯 | |
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2012年1月01日
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763.00 元
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HK$ 686.7
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詳
細
資
料
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叢書系列：餐旅
規格：精裝 / 576頁 / 16K / 普級 / 單色印刷 / 初版
出版地：台灣
餐旅
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分
類
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專業/教科書/政府出版品 > 休閒餐旅類 > 餐旅管理 |
同
類
書
推
薦
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內
容
簡
介
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Overview
Readers preparing to work in hospitality will enter a field that is quickly evolving. The rise of the global economy, ecotourism, internet commerce, and changing consumer demands are just some of the factors they will be dealing with in this exciting and dynamic industry. This new edition gives readers the foundation they need to thrive in today’s hospitality industry, covering everything from finance to operational issues. The Eighth Edition of Introduction to the Hospitality Industry features both historical perspectives and discussions of new trends in a variety of sectors of the hospitality business, including food service, lodging, and tourism. Additional international examples of hospitality and tourism operations have been included throughout the text. This book covers all the latest trends, challenges, and opportunities in the hospitality industry. Readers will have a strong overview of the industry, where it fits into the broader world, the major issues and challenges in the field, and the many possible career paths that await them
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目
錄
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Chapter 1: The Hospitality Industry and You
Chapter 2: Forces Affecting Growth and Change in the Hospitality Industry
Chapter 3: The Restaurant Business
Chapter 4: Restaurant Operations
Chapter 5: Restaurant Industry Organization: Chain, Independent, or Franchise?
Chapter 6: Competitive Forces in Food Service
Chapter 7: On-Site Food Service
Chapter 8: Issues Facing Food Service
Chapter 9: Lodging: Meeting Guest Needs
Chapter 10: Hotel and Lodging Operations
Chapter 11: Forces Shaping the Hotel Business
Chapter 12: Competition in the Lodging Business
Chapter 13: Tourism: Front and Center
Chapter 14: Destinations: Tourism Generators
Chapter 15: The Role of Service in the Hospitality Industry
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