Comprehensive coverage: Contains the most important introductory business topics that give students the perspective they need to understand how a business works, whether it’s a multinational company, or a single owner consulting firm.
Most current: All of the examples and resources have been developed to help students and instructors understand and engage with the contemporary business world.
End-of-chapter & End-of-Part Video cases: High quality video cases have been a staple of Contemporary Business.
Effective pedagogy: Hit & Miss, Business Etiquette, Going Green, and Solving an Ethical Controversy help students apply the concepts to real world scenarios.
目 錄
1. The Changing Face of Business
2. Business Ethics and Social Responsibility
3. Economic Challenges Facing Contemporary Business
4. Competing in World Markets
5. Forms of Business Ownership and Organization
6. Starting Your Own Business: The Entrepreneurship Alternative
7. Management, Leadership, and the Internal Organization
8. Human Resource Management: From Recruitment to Labor Relations
9. Top Performance through Empowerment, Teamwork, and Communication
10. Production and Operations Management
11. Customer-Driven Marketing
12. Product and Distribution Strategies
13. Promotion and Pricing Strategies
14. Using Technology to Manage Information Statements
16. The Financial System
17. Financial Management
Appendix A Business Law
Appendix B Insurance and Risk Management
Appendix C Personal Financial Planning
Appendix D Developing a Business Plan
Appendix E Careers in Contemporary Business
