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好吃(NO.5+6)套書(共二冊)
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二樓書籍分類
 
The Economics of Travel and Tourism, 2/e

The

沒有庫存
訂購需時10-14天
9780582807310
Adrian Bull
桂魯
1995年1月01日
463.00  元
HK$ 416.7  







* 叢書系列:觀光
* 規格:平裝 / 普級 / 單色印刷 / 初版
* 出版地:台灣


觀光


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  This text examines the economics of the travel and tourism sector and identifies the special factors within tourism which distinguishes its analysis, in economic terms, from other activities. This edition includes updated economic statistics on tourism, reflecting changes in commercial and political patterns. In addition, references to recent research in tourism economics are included and the book incorporates extra discussion on some topic areas such as investment in hallmark events. A number of case studies are also included, with discussion questions to enable empirical consideration of the material presented in the text.


Introduction
Preface to The Second Edition
Chapter 1 : Resources in Tourism
Chapter 2 : Tourist Types
Chapter 3 : The Economics of Tourism Demand
Chapter 4 : Tourism Enterprises
Chapter 5 : Supplying Travel and Tourism
Chapter 6 : Equilibrium in Tourism Markets
Case Study 1 : Growth and Change in Tourist Demand-The Case of Central Florida
Case Study 2 : Tourism Supply in Prague,The Czech Republic
Chapter 7 : Tourism Growth and National Economies
Chapter 8 : Employment and Income Creation
Chapter 9 : Unpriced Values and Externalities
Chapter 10 : The Balance of Tourism Payments : Tourism’s External Account
Chapter 11 : Multinationals in Travel and Tourism
Chapter 12 : The Economic Roles of Government
Chapter 13 : Tourism invertment
Case Study 3 : Club Mediterranee
Case Study 4 : Local Government and Tourism
List of Abbreviations
Bibliography
Index




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