- 定價217.00元
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8
折優惠：HK$173.6
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Welcome to Hospitality : An Introduction, 3/e
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沒有庫存
訂購需時10-14天
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9781439057377 | |
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Kye-Sung Chon, Thomas Maier | |
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桂魯 | |
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2009年1月01日
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563.00 元
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HK$ 506.7
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詳
細
資
料
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* 叢書系列：餐旅
* 規格：平裝 / 普級 / 單色印刷 / 初版
* 出版地：台灣
餐旅
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分
類
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專業/教科書/政府出版品 > 休閒餐旅類 > 餐旅管理 |
同
類
書
推
薦
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內
容
簡
介
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Welcome to Hospitality: An Introduction provides a detailed description of the many facets of the Hospitality and Tourism sector, including Tour and Travel, Hotels, Restaurants, Culinary, Casino Operations, Cruises, and the Recreation and Leisure industries. Personal profiles of industry leaders highlight the wide range of career opportunities available in the field. The authors discuss the Hospitality and Tourism industry’s evolution toward increased internationalization and integration. Industry Insight vignettes offer a behind-the-scenes view of real-life job tasks and career success stories. Each chapter features practical case study scenarios, including business and social attitude comparatives, advertising and marketing messaging, financial modeling, and competitive analysis formulation. New To This Edition: Expanded coverage of industry career opportunities, a comprehensive new chapter on the Gaming Industry, and expanded coverage of Events Management.
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目
錄
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Chapter 1: Welcome to the Hospitality Industry
Chapter 2: Travel and Tourism: Partners with Hospitality
Chapter 3: Global Issues and Hospitality
Chapter 4: Dynamics of the Lodging Industry
Chapter 5: Hotel Development
Chapter 6: Hotel Management and Operations
Chapter 7: Contemporary Foodservice Concepts
Chapter 8: Culinary Arts and Foodservice Operations
Chapter 9: Beverage Management
Chapter 10: Strictly Business
Chapter 11: Leisure Activities and Hospitality
Chapter 12: Focus on the Future
Chapter 13: Building for Success Appendices Glossary Index
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