- 定價93.00元
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8
折優惠：HK$74.4
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Resorts : Management and Operation
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沒有庫存
訂購需時10-14天
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9780471361886 | |
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Robert Christie Mill | |
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桂魯 | |
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2008年1月01日
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707.00 元
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HK$ 636.3
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詳
細
資
料
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* 叢書系列：餐旅
* 規格：精裝 / 普級 / 單色印刷 / 初版
* 出版地：台灣
餐旅
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分
類
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專業/教科書/政府出版品 > 休閒餐旅類 > 餐旅管理 |
同
類
書
推
薦
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內
容
簡
介
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Authoritative coverage of every aspect of resort management and operation
The resort industry is booming, increasing the demand for energetic management personnel well-versed in the unique issues and problems of resort management and operations. From activity programming, guest safety, and security to corporate and meeting planning, the management of seasonal employees, and more, Resorts: Management and Operation provides professionals and students with need-to-know information on a host of resort-specific issues.
The book focuses on the three essential elements of the resort industry-recreational facilities, lodging/food and beverage, and guest activities. It explains the relationship between the natural resource base and the development of recreational facilities; discusses the operational and logistical challenges that resort managers face; and demonstrates the development of revenue-producing, guest-satisfying activities based on demographic and psychographic factors as well as the physical ability of the guest.
This completely practical guide features thorough coverage of:
1.Ski areas, golf and tennis resorts, spas, theme parks, gaming, and more
2.Resort design principles and practices
3.Marketing the resort experience
4.Resort economics
5.Guest activity format structure, management, and evaluation
Filled with industry examples that illustrate problems and solutions, Resorts: Management and Operation provides in-depth knowledge of a broad spectrum of issues and gives readers the indispensable preparation and confidence they need to achieve success in one of the world’s most glamorous and demanding industries.
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目
錄
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Foreword.
Preface.
Acknowledgments.
RECREATIONAL FACILITIES.
1.Resorts: An Introduction.
2.The Resort Guest.
3.Recreational Amenities: Development and Management.
4.Design Principles.
5.Mountain-Based Resorts.
6.Water-Based Resorts.
7.Golf- and Tennis-Based Resorts.
OPERATIONS AND MANAGEMENT.
8.Marketing the Resort Experience.
9.Resort Operations.
10.Resort Economics.
GUEST ACTIVITY PROGRAMMING.
11.Guest Activity Programming and Format.
12.Program Management and Evaluation.
13.SPA Development and Operations.
14.The Future of Resorts.
Index.
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書
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