- 定價200.00元
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8
折優惠：HK$160
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Leisure Marketing
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沒有庫存
訂購需時10-14天
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9780750655507 | |
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Susan Horner, John Swarbrooke | |
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桂魯 | |
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2005年1月01日
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643.00 元
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HK$ 578.7
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詳
細
資
料
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* 叢書系列：休閒
* 規格：平裝 / 普級 / 單色印刷 / 初版
* 出版地：台灣
休閒
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分
類
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專業/教科書/政府出版品 > 生物資源類 > |
同
類
書
推
薦
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內
容
簡
介
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Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing.
A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are:
1.Disneyland Resort, Paris: The Marketing Mix
2.Manchester United Football Club: Marketing the Brand
3.The Growth of the Online Retail Travel Market
4.Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping
5.Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts.
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目
錄
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Part one:
Introduction - What is leisure?;
What is marketing?;
Part two:
Leisure and marketing concepts - The market;
The business environment;
Strategic marketing planning;
Part three:
Leisure and the marketing mix - Product;
Price;
Place: Promotion;
Part four:
Key marketing issues in the different sectors of leisure;
Part five:
Topical issues in leisure marketing;
Globalisation and leisure marketing;
Market research in leisure;
Ethical challenges in leisure marketing;
Part six:
Case studies;
Part seven:
The future of leisure marketing.
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