- 定價650.00元
-
8
折優惠：HK$520
|
|
|
|
Introduction to Management in the Hospitality Industry, 7/e
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9780471359012 | |
|
|
|
Tom Powers, Clayton W. Barrows | |
|
|
|
桂魯 | |
|
|
|
2002年1月01日
| |
|
|
|
797.00 元
| |
|
|
|
HK$ 717.3
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
* 叢書系列：餐旅
* 規格：精裝 / 普級 / 單色印刷 / 初版
* 出版地：台灣
餐旅
|
|
分
類
|
專業/教科書/政府出版品 > 休閒餐旅類 > 餐旅管理 |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
Introduction to Management in the Hospitality Industry covers all aspects of managing in the business, from operational issues to the role of management. This extensively revised Seventh Edition continues to set itself apart with: ． A new, full-color interior design ． New and revised Internet exercises ． More than 230 photographs, figures, and tables from a diverse cross section of hospitality spots around the world ． Case histories ． Global hospitality notes and industry practice notes ． Chapter review questions The authors’ accessible treatment makes it easy for students to gain a clear understanding of the size and scope of this expanding industry and what goes into managing it. Introduction to Management in the Hospitality Industry, Seventh Edition is the perfect beginning for students interested in a management career in the hospitality sector. www.wiley.com/WileyCDA/WileyTitle/productCd-0471359017,descCd-tableOfContents.html
|
|
目
錄
|
Preface
Part One Perspectives on Careers in Hospitality
Chapter 1 : The Hospitality Industry and You
Chapter 2 : Forces Affecting Growth and Change in the Hospitality Industry
Part Two Food Service
Chapter 3 : The Restaurant Business
Chapter 4 : Restaurant Operations
Chapter 5 : Restaurant Industry Organization : Chain, Independent, or Franchise ?
Chapter 6 : Competitive Forces in Food Service
Chapter 7 : Issues Facing Food Service
Chapter 8 : On-site Food Service
Part Three Lodging
Chapter 9 : Lodging : Meeting Guest Needs
Chapter 10: Hotel and Motel Operations
Chapter 11 : Forces Shaping the Hotel Business
Chapter 12 : Competition in the Lodging Business
Part Four Travel and Tourism
Chapter 13 : Tourism : Front and Center
Chapter 14 : Destinations : Tourism Generators
Part Five Management in the Hospitality Industry
Chapter 15 : Management : A New Way of Thinking
Chapter 16 : Planning in Hospitality Management
Chapter 17 :Organizing in Hospitality Management
Chapter 18 :Staffing : Human-Resources Management in Hosspitality Management
Chapter 19 :Control in Hospitality Management
Chapter 20 :Leadership and Directing in Hospitality Management
Part Six Hospitality as A Service Industry
Chapter 21 : The Role of Service in the Hospitality Industry
|
|
|
書
評
|
|
|
|
|
