- 定價127.00元
-
8
折優惠：HK$101.6
|
|
|
|
Hotel and Lodging Management : An Introduction, 2/e
|
|
沒有庫存
訂購需時10-14天
|
|
|
|
|
|
9780471474470 | |
|
|
|
Alan T. Stutts, James Wortman | |
|
|
|
桂魯 | |
|
|
|
2005年1月01日
| |
|
|
|
707.00 元
| |
|
|
|
HK$ 636.3
|
|
|
|
|
| |
|
|
|
|
| |
|
|
詳
細
資
料
|
* 叢書系列：餐旅
* 規格：精裝 / 普級 / 單色印刷 / 初版
* 出版地：台灣
餐旅
|
|
分
類
|
專業/教科書/政府出版品 > 休閒餐旅類 > 餐旅管理 |
同
類
書
推
薦
|
|
|
內
容
簡
介
|
Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along with a close examination of organizational structure and the interdependent relationship among departments.
This updated Second Edition presents:
1.New,completely updated chapters on human resources and the sales and marketing departments
2.Up-to-date case studies reflecting the latest management trends and issues
3.Profiles of industry pioneers working at all types of properties,from small motels to five-star hotels
4.New sections on yield management, lodging environments, franchise companies, and management organizations
5.Hotel and Lodging Management,second Edition is a comprehensive tool to help readers develop the understanding, knowledge,and skills to be tomorrow’s management leaders.
|
|
目
錄
|
Preface.
Introduction.
Chapter 1. Growth and Development of the Lodging Industry.
Chapter 2. Organizational Structure.
Chapter 3. The Front Office.
Chapter 4. Housekeeping.
Chapter 5. The Marketing and Sales Department.
Chapter 6. Human Resource Management.
Chapter 7. Hotel Food and Beverage.
Chapter 8. Loss Prevention and Security.
Chapter 9. The General Manager. .
Chapter 10. Yield Management.
Chapter 11. Management Contracts and Franchise Agreements.
Chapter 12. Time-Share and Vacation Ownership.
Chapter 13. Resorts, Theme Lodging, and Special Lodging Environments.
|
|
|
書
評
|
|
|
|
|
