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Hospitality Marketing

Hospitality

沒有庫存
訂購需時10-14天
9780471692164
Agnes DeFranco, Thomas Lattin
桂魯
2002年1月01日
797.00  元
HK$ 717.3  







* 叢書系列:餐旅
* 規格:精裝 / 普級 / 單色印刷 / 初版
* 出版地:台灣


餐旅


專業/教科書/政府出版品 > 休閒餐旅類 > 餐旅管理









  Real-world advice for quick retention of the most important business concepts and skills of hospitality finance

  Hospitality Financial Management provides a straightforward, practical approach to help the hospitality manager effectively analyze hospitality industry management reports and financial statements; prepare accurate business forecasts, strategic pricing models, and effective cost-control systems; manage working capital; develop and finance growth strategies; perform investment analysis; prepare investment packages; negotiate and structure business deals; and ultimately increase shareholder value and personal wealth.

  This comprehensive how-to book includes:

  Feature Stories—brief histories of famous hospitality leaders highlighting how they have used financial management skills to attain success for their companies and significant financial rewards for themselves

  Learning Outcomes—a summary of key topics covered in each chapter

  Finance in Action—scenarios that apply the concepts, skills, and techniques presented in the chapter to real-world situations. A step-by-step solution is provided for each problem to walk the reader through the necessary financial calculations

  The Real Deal—boxed inserts that emphasize the relevance of the book by linking financial concepts to fun facts associated with situations students either have or will encounter in their everyday lives

  Concept Checks—case studies that reinforce the materials presented and enable students to practice their analytic and problem-solving skills

  Hospitality Financial Management is the perfect book for undergraduate and graduate hospitality management students, hospitality industry managers, and owners of small hospitality businesses.



Preface.
Acknowledgments.

1. Finance and the Hospitality Industry.
      Introduction.

2. Financial Reporting.
      Financial Reporting.

3. Analyzing Financial Statements.
      Analysis of Financial Statements.

4. Managing Working Capital and Controlling Cash.
      Managing Working Capital and Controlling Cash.

5. Growing the Business.
      The Need for Growth.
      Growth Strategies.

6. Financing Growth.
      The Need for Capital.
      Hotel Financing Trends and Schemes.

7. The Time Value of Money.
      Concept of Time Value of Money.

8. Investment Analysis.
      Investment Analysis.

9. Hospitality Industry Applications of Time Value of Money Concepts and Skills.
      Time Value of Money Applications.

10. The Investment Package.
      The Need for an Investment Package.

11. Crafting and Negotiating the Deal.
      The New Business Venture.
      Negotiating Loans with Lenders.
      Negotiating the Equity Investment.
      Negotiating Skills.

12. Tying It All Together.
      Introduction.
      Hospitality Industry Financial Challenges.
      Financial Reporting.
      Analysis of Financial Statements and Management Reports.
      Managing Working Capital.
      Growing the Business.
      Financing Growth.
      Investment Analysis.
      The Investment Package.
      Crafting and Negotiating the Deal.

Index.




其 他 著 作
1. Hospitality Financial Management